NICOLE

VILA

Nicole.j.vila@gmail.com

NICOLE VILA

My name is Nicole Vila, and I am a social media and influencer marketing professional with 4+ years of experience in the beauty industry. Based between New York and New Jersey.

Specializing in social strategy, content creation, photography, and influencer partnerships, I create impactful campaigns that grow audiences and elevate brand visibility. With a background in communications, creative direction, and journalism, I combine strategic thinking with compelling storytelling to deliver results-driven marketing.

INFLUENCER MARKETING ASSOCIATE AT L'ORÉAL, AND FREELANCE CONTENT CREATOR

Select Works

 
Selected Freelance Projects with Szeto Creative

Outside of my role in Influencer Marketing at L'Oréal, I freelance with Szeto Creative as a Social Media Content Creator.

I work closely with brands to develop strategic, trend-driven content that aligns with their goals and resonates with their target audiences. My work includes content ideation, video editing, and executing monthly content calendars, ensuring each piece is both timely and engaging while reflecting the latest trends across social media.

Latest Project

August Social Trends
Launching 8/1 @Szetocreative on IG

Select Works

Photography services

Beyond my work in social media and content strategy, I'm also a photographer with a passion for capturing genuine, meaningful moments. I have experience in portrait and maternity photography, working closely with each client to create a relaxed, comfortable experience that lets their personality shine through. Whether it's a solo portrait session or documenting the beauty of pregnancy, I bring the same eye for storytelling and visual detail that drives my content work — just behind a different lens.

Professional Skills

Analytics & Insights

  • Social Media Data Analytics

  • Google Analytics

  • Meta Business Suite

  • Campaign Performance Tracking (Traackr)

Tools & Platforms

  • Adobe Photoshop

  • Canva

  • CapCut

  • Sendible

  • Salesforce

  • Microsoft Excel & PowerPoint

Project and Client Management

  • Cross Functional Project Management

  • Client Communication

  • Deadline and Deliverable Tracking

Content & Creative Strategy

  • Content Strategy & Planning

  • Visual Storytelling

  • Short-Form Video Creation (Instagram/TikTok)

  • Creative Campaign Development

  • Influencer Marketing & Seeding Strategy

  • Brand Voice & Messaging

Social Media Management

  • Multi-Platform Social Strategy

  • Content Calendar Management

  • Community Engagement

  • Trend Analysis & Adaptation